The following print ad pair (ostrich printed on page prior to eagle) are now in circulation in various Lombard Odier markets (we first saw in The Business Times in Singapore) speak to this new insight paper published by the bank on 16 September 2019. 

The insight is with “almost 8 billion people on the planet, massive environmental challenges and the Western middle class increasingly squeezed, the economic model we live in simply doesn't work any more.”  And, some businesses do not realise the magnitude of the challenge and the speed at which they should react…and run the risk of disappearing. These are the Ostriches (for sticking their head in the sand).  On the other side of the equation are the eagles who are positioning themselves for the opportunities ahead.  The premise being Lombard Odier believes in finding the eagles to invest their clients money in.   In addition to the insight paper and print Lombard Odier has also produced this ostriches or eagles video.

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