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1/3 of new credit card applications from CommBank and NAB for No interest cardsc

In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.

49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

Customer opinions on BBVA's digital experience increase personal loan purchases by 4% points

BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.

imagin by CaixaBank adds 500,000 new users within year

imagin, the digital services and lifestyle platform driven by CaixaBank, has celebrated its first anniversary since its launch as a new digital community concept, and registered 500,000 new users.

U.S. Bank enhance Cobrowse due to popularity with customers

U.S. Bank has launched an enhancement to their cobrowse feature: live video of the banker - a first in the industry - following more than a half million cobrowse sessions taking place in 2020.

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BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) RBC introduce 'Climate Focused Banking' section to their website

Calling out a section dedicated to 'climate-focused banking' is quite simply a very good idea...[read here]

2) Uprise brings the financial tools and guidance available to millionaires to everyone - for free

This is an exceptionally well constructed proposition that particularly stands out for its tax advice and employee benefit analysis...​​​​​​[read here]

3) Fidelity Bloom app rewards users for smart money moves and helps them save through mindful money habits

Grounded in the insight that positive reinforcement works best in new habit formation...[read here]

4) BBVA offers seniors an adapted - and simplified - version of their mobile banking app

The initiative has multiple benefits for customers and bank revenue...[read here]

5) CommBank customers can get access to wholesale energy prices

In an era of rapidly rising energy prices and cost-of-living challenges, CommBank's partnerships offering customers added value and savings will undoubtedly drive loyalty and advocacy...​​​​​[read here]

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