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1/3 of new credit card applications from CommBank and NAB for No interest cardsc

In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.

49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

Customer opinions on BBVA's digital experience increase personal loan purchases by 4% points

BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.

imagin by CaixaBank adds 500,000 new users within year

imagin, the digital services and lifestyle platform driven by CaixaBank, has celebrated its first anniversary since its launch as a new digital community concept, and registered 500,000 new users.

U.S. Bank enhance Cobrowse due to popularity with customers

U.S. Bank has launched an enhancement to their cobrowse feature: live video of the banker - a first in the industry - following more than a half million cobrowse sessions taking place in 2020.

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BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) Hang Seng Bank launch First Prestige Banking “Family+ Account” integrating personal, family finance and wealth management

Customers under their main account can add multiple accounts that are named for a specific family member or a specific need...[read here]

2) Earned targets physicians with full stack wealth management approach, inclusive of career advisory

Earned stands out as a benchmark for exemplifying how to develop a specialist product...​​​​​​[read here]

3) Merrill Wealth Management launch Advisor Matching Program

Offers a technological and engaging approach to matching consumers with financial advisors...[read here]

4) Macquarie Bank enables customers to set monthly spending allowances by category/sub-category

Customers can then see at a glance how they are tracking against their allocated budget for the category...[read here]

5) Mashreq launch new banking product called Groups for collectively higher interest rates on savings

For the first time in banking, Mashreq and Mashreq Neo customers can create groups "as easily as on WhatsApp or Telegram", invite up to 50 friends to join a 1-year fixed deposit, and collectively earn higher interest rates...​​​​​[read here]

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