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49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

Customer opinions on BBVA's digital experience increase personal loan purchases by 4% points

BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.

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BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) Novus to reward consumers for sustainable purchases 

Mobile banking app that rewards conscious consumers for sustainable purchasing choices in a bid to generate positive impact from everyday payments​​​​​​.[read here]

2) Shinhan Bank app allows users to check prices of electric cars along with related subsidies and promotions

The app also shows basic information related to each electric car, such as the maximum driving distance per charge, after-sales centers and user reviews...[read here]

3) Fidelity launches first of its kind No-Fee Saving, Spending, and Investing Account aimed at 13- to 17-year-olds

Lowering the barrier to entry for teenagers to trade and invest in the stock market combined with a new library of tailored educational content and tools...[read here]

4) Afterpay pioneers rewards loyalty program that rewards customers for making payments on-time

On-time payments earn points, which in turn unlock tiers and corresponding benefits...[read here]

5) U.S. Bank first to offer patented new AI-powered 'Pay Yourself First' savings feature

Automatically identifies intelligent ways customers can save – finding and offering recommendations based on their personalized cash flow patterns...​​​​​[read here]

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