In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.
Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).
BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.
imagin, the digital services and lifestyle platform driven by CaixaBank, has celebrated its first anniversary since its launch as a new digital community concept, and registered 500,000 new users.
U.S. Bank has launched an enhancement to their cobrowse feature: live video of the banker - a first in the industry - following more than a half million cobrowse sessions taking place in 2020.
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BANKBULB QUARTERLY
OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER
1) RBC introduce 'Climate Focused Banking' section to their website
Calling out a section dedicated to 'climate-focused banking' is quite simply a very good idea...[read here]
2) Uprise brings the financial tools and guidance available to millionaires to everyone - for free
This is an exceptionally well constructed proposition that particularly stands out for its tax advice and employee benefit analysis...[read here]
3) Fidelity Bloom app rewards users for smart money moves and helps them save through mindful money habits
Grounded in the insight that positive reinforcement works best in new habit formation...[read here]
4) BBVA offers seniors an adapted - and simplified - version of their mobile banking app
The initiative has multiple benefits for customers and bank revenue...[read here]
5) CommBank customers can get access to wholesale energy prices
In an era of rapidly rising energy prices and cost-of-living challenges, CommBank's partnerships offering customers added value and savings will undoubtedly drive loyalty and advocacy...[read here]