In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.
Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).
BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.
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OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER
1) RBC introduce 'Climate Focused Banking' section to their website
Calling out a section dedicated to 'climate-focused banking' is quite simply a very good idea...[read here]
2) Uprise brings the financial tools and guidance available to millionaires to everyone - for free
This is an exceptionally well constructed proposition that particularly stands out for its tax advice and employee benefit analysis...[read here]
3) Fidelity Bloom app rewards users for smart money moves and helps them save through mindful money habits
Grounded in the insight that positive reinforcement works best in new habit formation...[read here]
4) BBVA offers seniors an adapted - and simplified - version of their mobile banking app
The initiative has multiple benefits for customers and bank revenue...[read here]
5) CommBank customers can get access to wholesale energy prices
In an era of rapidly rising energy prices and cost-of-living challenges, CommBank's partnerships offering customers added value and savings will undoubtedly drive loyalty and advocacy...[read here]