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In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.
Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).
Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.
SunTrust announced that five million people have taken a step to improve their financial wellness through tools, tips and counseling from The onUp Movement. Launched in 2016, after uncovering that 75% of Americans were experiencing financial stress, SunTrust launched "onUp," a national movement for financial confidence.
BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.
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OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER
Customers under their main account can add multiple accounts that are named for a specific family member or a specific need...[read here]
Earned stands out as a benchmark for exemplifying how to develop a specialist product...[read here]
Offers a technological and engaging approach to matching consumers with financial advisors...[read here]
Customers can then see at a glance how they are tracking against their allocated budget for the category...[read here]
For the first time in banking, Mashreq and Mashreq Neo customers can create groups "as easily as on WhatsApp or Telegram", invite up to 50 friends to join a 1-year fixed deposit, and collectively earn higher interest rates...[read here]