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BANKBULB EMPOWERS STRATEGISTS

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49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

Customer opinions on BBVA's digital experience increase personal loan purchases by 4% points

BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.

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BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) Citibank HK officially launch Citi Plus digital platform making it fun and productive to manage your money

Following a pilot started in early December 2020 that registered about 5,000 customers in the first three weeks...[read here]

2) Alfa-Bank offering a virtual card ready for payments usage within 10 seconds, all managed via messenger platforms

Clicking on the "start" button shown on link within messenger services such as WhatsApp, Telegram, Facebook Messengers and you can be spending within seconds...[read here]

3) Charlie evolves into a debt reduction coach with multiple distinctive functions to help quicken customer’s ability to be debt-free

Charlie provides a holistic view of a customer's debts.  With one distinctive feature called ‘Get a Plan’...[read here]

4) ABN AMRO makes impact investing accessible to "regular" individuals

Private individuals can now invest from as little as 50 euros in the Global Impact Equity Fund significantly lowered the threshold to impact investing​​​​​... [read here]

5) Kotak customers can now shop on Amazon directly from the Kotak banking app as bank continues build out of their super app

In addition, customers also stand to receive customised rewards and offers sponsored by Amazon.in…​​​​​​[read here]

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