In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.
Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).
BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.
imagin, the digital services and lifestyle platform driven by CaixaBank, has celebrated its first anniversary since its launch as a new digital community concept, and registered 500,000 new users.
U.S. Bank has launched an enhancement to their cobrowse feature: live video of the banker - a first in the industry - following more than a half million cobrowse sessions taking place in 2020.