BANKBULB TRACKS MEANINGFUL WORK

To Help Banks Make Better Products, Services And Experiences

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Facilitates Innovation, Creativity, Inspiration, Learning & Benchmarking

BANKBULB EMPOWERS STRATEGISTS

At A Time Of Great Market Disruption

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1/3 of new credit card applications from CommBank and NAB for No interest cardsc

In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.

49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

Customer opinions on BBVA's digital experience increase personal loan purchases by 4% points

BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.

imagin by CaixaBank adds 500,000 new users within year

imagin, the digital services and lifestyle platform driven by CaixaBank, has celebrated its first anniversary since its launch as a new digital community concept, and registered 500,000 new users.

U.S. Bank enhance Cobrowse due to popularity with customers

U.S. Bank has launched an enhancement to their cobrowse feature: live video of the banker - a first in the industry - following more than a half million cobrowse sessions taking place in 2020.

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BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) HSBC launch Zing, an international payments app

Aimed to compete with the likes of Wise and Revolut, with accessibility for both HSBC and non-HSBC customers....[read here]

2) B100 rewards customers with bonus savings rate for achieving physical activity goals

Customers can set up a daily step goal, which whenever it is achieved triggers a preset transfer from their B100 checking or savings account into the Health Account, paying an interest rate...​​​​​​[read here]

3) Vivid launch ability for business owners to create 30 sub-accounts

Each sub-account (pot) also comes with its own German IBAN...[read here]

4) Virgin Money introduces a self-certification scheme to its Sustainable Business Coach app

Helps companies to determine the impact of their business on the environment and society, prioritise their sustainability targets and the actions required to meet these and track delivery...[read here]

5) ANZ introduce ANZ Plus Add-Ons for customers to personalise their experience

Essentially a marketplace strategy, but one that conveys a customer-centric and ease-of-use approach...​​​​​[read here]

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